It’s a good month for music videos being shot in and around Kilkenny.
With connections locally, Carlow’s Beef Supreme teamed up recently with Dicemen Productions to shoot their old-school wrestling flavoured video for new single The Flair.
“In a world where truths are masked by hyperbole and misleading information, the planet we live in has become the playground of the super-rich at the expense of us all”, say the alt-roots rockers.
“The poor are portrayed as the enemy, ancient species grow further to the brink of complete extinction, the intentional destruction of the rainforests, collapse of ecosystems and soaring global emissions. Environmental catastrophe, no longer an idle threat, is now a reality.”
“The Flair is a brief burst of bright light, shot out from an often-unnoticed part of Ireland.”
Watch: Beef Supreme – The Flair
Environmental analysis aside, the band are billing the track as “a roots rock romp musically influenced by the Bad Seeds, Queens of the Stone Age and The Pogues, lyrically leaning towards Karl Marx’s hatred of the bourgeoisie.”
It was shot in Kilkenny, including ring scenes at the Kilkenny Combat Academy.
Dicemen’s own Shane O’Keeffe takes the Ric Flair-inspired lead role. The Flair was recorded in Cliff Deane’s WL Studios and mastered by Fergal Davis.